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thefremen:

womenaresociety:

Dear Chapstick, We’re Through
Pfizer Consumer HealthcarePO Box 26609Richmond VA 23261-6609 
Attention – ChapStick Consumer Relations
To Whom It May Concern:
I have used your brand for 25years, ever since my mom put my very first tube of ChapStick in the bib pocket of my snowpants before heading out for an afternoon of sledding. I can remember feeling very grown up, and ever since I have had a tube or six of Cherry ChapStick in a pocket or arm’s reach. I have used your brand on my own children, and they know to swipe their lips before heading out to play during our chilly Wisconsin winters. That’s all over now.
ChapStick, we’re through. My family will not be using your brand again. I tried to tell you why on Facebook, but you deleted my comment. You deleted the comments of many, many women who spoke out against your objectifying ad ”Where Do Lost ChapSticks Go?” prominently featuring the back end of a woman bent over a couch. In fact, before you deleted it, the photo file uploaded to your page by some intern was labeled “Ass”. I do not support companies that use the objectified body parts of women to sell their product. I do not support a company that deletes the voices of its female customers, but allow sexist and sexual comments from men to remain. I refuse support a company that disrespects its female customers, both in its advertising and social media outreach. As a woman, a mother, and a small business owner those actions offend me. 
Why you paid an advertising agency big dollars to use a woman’s “Ass” to sell me a product I put on my lips seems a bit off. Why you chose to go with the ad that sexualizes a woman and gives off that low budget, basement porny-feeling right at the beginning of the winter season when every parent across America is in need a good balm to put on her kid’s lips seems to me as though you don’t understand that women control 86% of consumer spending. There isn’t much in question about your ad – the odd pose, butt in the air, the skin tight jeans, the sexy blowing hair – it is all a mind-numbingly sophomoric use of implied sex to sell a product. The thing is, for everyone who uses (used) ChapStick, we know that those little tubes go missing all of the time, and there were dozens of other very clever ways for you to depict this. But you didn’t. You chose to go with “Ass”.
So I no longer go with ChapStick. This weekend I spent $16.00 on four tubes of Burt’s Bees and I love my new balm. I’ll be a Burt’s customer now, because I don’t have to worry about them sexualizing and degrading me or my daughter, nor reinforcing to my husband and son that women are nothing more than sex objects. That is simply not good enough for my family, and I do not accept it.
Sincerely,
Melissa Wardy
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
UPDATE: Because ChapStick is deleting voices from Facebook and does not have a Twitter account, should you choose to join you voice and speak out against this, I encourage a mailed letter, or add your signature to the change.org petition:
http://www.change.org/petitions/ceo-pfizer-healthcare-chapstick-remove-ads-that-objectify-women-and-sexualize-lip-balm
*Thanks to Justine for sending this! 

They just removed the ad and apologized! 
http://margotmagowan.wordpress.com/2011/10/26/chapstick-removes-ad-and-apologizes/

thefremen:

womenaresociety:

Dear Chapstick, We’re Through

Pfizer Consumer Healthcare
PO Box 26609Richmond VA 23261-6609 

Attention – ChapStick Consumer Relations

To Whom It May Concern:

I have used your brand for 25years, ever since my mom put my very first tube of ChapStick in the bib pocket of my snowpants before heading out for an afternoon of sledding. I can remember feeling very grown up, and ever since I have had a tube or six of Cherry ChapStick in a pocket or arm’s reach. I have used your brand on my own children, and they know to swipe their lips before heading out to play during our chilly Wisconsin winters. That’s all over now.

ChapStick, we’re through. My family will not be using your brand again. I tried to tell you why on Facebook, but you deleted my comment. You deleted the comments of many, many women who spoke out against your objectifying ad ”Where Do Lost ChapSticks Go?” prominently featuring the back end of a woman bent over a couch. In fact, before you deleted it, the photo file uploaded to your page by some intern was labeled “Ass”. I do not support companies that use the objectified body parts of women to sell their product. I do not support a company that deletes the voices of its female customers, but allow sexist and sexual comments from men to remain. I refuse support a company that disrespects its female customers, both in its advertising and social media outreach. As a woman, a mother, and a small business owner those actions offend me. 

Why you paid an advertising agency big dollars to use a woman’s “Ass” to sell me a product I put on my lips seems a bit off. Why you chose to go with the ad that sexualizes a woman and gives off that low budget, basement porny-feeling right at the beginning of the winter season when every parent across America is in need a good balm to put on her kid’s lips seems to me as though you don’t understand that women control 86% of consumer spending. There isn’t much in question about your ad – the odd pose, butt in the air, the skin tight jeans, the sexy blowing hair – it is all a mind-numbingly sophomoric use of implied sex to sell a product. The thing is, for everyone who uses (used) ChapStick, we know that those little tubes go missing all of the time, and there were dozens of other very clever ways for you to depict this. But you didn’t. You chose to go with “Ass”.

So I no longer go with ChapStick. This weekend I spent $16.00 on four tubes of Burt’s Bees and I love my new balm. I’ll be a Burt’s customer now, because I don’t have to worry about them sexualizing and degrading me or my daughter, nor reinforcing to my husband and son that women are nothing more than sex objects. That is simply not good enough for my family, and I do not accept it.

Sincerely,

Melissa Wardy

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

UPDATE: Because ChapStick is deleting voices from Facebook and does not have a Twitter account, should you choose to join you voice and speak out against this, I encourage a mailed letter, or add your signature to the change.org petition:

http://www.change.org/petitions/ceo-pfizer-healthcare-chapstick-remove-ads-that-objectify-women-and-sexualize-lip-balm

*Thanks to Justine for sending this! 

They just removed the ad and apologized! 

http://margotmagowan.wordpress.com/2011/10/26/chapstick-removes-ad-and-apologizes/

(via scooterpiebanana)

327 notes

mostexerent:

THIS IS BAD.. As in CAR WRECK..
Skimpy lapels
Shoulders with divots
Collar gap
Shirt collar has no life
& that origami peacock in the breast pocket..
What’s worse is that indochino.com is using this as advertising..
As you were
* I have been asked to provide more critique with What Is Wrong. The 30 sec critique will be about structure, balance & cohesion not my personal style as style is subjective but basic fundamentals apply to all.
So sit back & enjoy the ride.

mostexerent:

THIS IS BAD.. As in CAR WRECK..

Skimpy lapels

Shoulders with divots

Collar gap

Shirt collar has no life

& that origami peacock in the breast pocket..

What’s worse is that indochino.com is using this as advertising..

As you were

* I have been asked to provide more critique with What Is Wrong. The 30 sec critique will be about structure, balance & cohesion not my personal style as style is subjective but basic fundamentals apply to all.

So sit back & enjoy the ride.

35 notes

smarterplanet:

Jobs for Data Scientists Explode Across The Market | ReadWriteWeb
n what’s likely just the beginning of a long-term story, job listings indexed by employment search engine Indeed.com indicate that market demand for data scientists and people capable of working with “big data” took a huge leap over the last year. David Smith of Revolution Analytics performed several related queries and posted the results today on his company’s blog. The most common definition of “big data” is datasets that grow so large that they become awkward to work with using on-hand database management tools, such as Excel. It’s a soft term and is super trendy right now - but that doesn’t mean the trend’s not big and real.

smarterplanet:

Jobs for Data Scientists Explode Across The Market | ReadWriteWeb

n what’s likely just the beginning of a long-term story, job listings indexed by employment search engine Indeed.com indicate that market demand for data scientists and people capable of working with “big data” took a huge leap over the last year. David Smith of Revolution Analytics performed several related queries and posted the results today on his company’s blog. The most common definition of “big data” is datasets that grow so large that they become awkward to work with using on-hand database management tools, such as Excel. It’s a soft term and is super trendy right now - but that doesn’t mean the trend’s not big and real.

94 notes


One meal a day keeps the doctor away. That said you may need something else to stop world hunger, but it’s worth trying! Malthus is a one pit stop for fish and vegetables that one can cultivate fish as well as grow vegetables in a perfect symbiosis.
Malthus, by Conceptual Devices

lifeattractslife:

One meal a day keeps the doctor away. That said you may need something else to stop world hunger, but it’s worth trying! Malthus is a one pit stop for fish and vegetables that one can cultivate fish as well as grow vegetables in a perfect symbiosis.

Malthus, by Conceptual Devices

lifeattractslife:

(Source: meantimebetweenfailure, via smarterplanet)